YouTube has emerged to be one of the largest social media platforms in the world. YouTube advertising is another concept that is taken into consideration when we try to understand YouTube ads.
According to various surveys, we have found out that it is the third most visited site after Facebook or google. People from everywhere have been watching around 1 billion hours of videos on YouTube every day. Also, more than 300 hours of videos are being uploaded on a scale of every minute.
YouTube advertising is the kind of video advertising which can make your voices heard out in the crowd out there. Search advertising is another way to do it. We can now have a clear idea of how powerful any YouTube video is on social media.
A simple video makes up for a huge platform to reach the masses. Not only is this a platform for watching entertaining videos, but also for advertising. If you look forward to making your voices heard by a large number of people, then it takes just a few minutes to get it to them by using this platform.
Another form of advertising is search advertising, and this proves to very useful when it comes to reaching the right audience at the right time.
Given below are six types of YouTube ads and the methods to advertise those
1. Overlay Ads
These types of ads are the ads that run along the bottom of the YouTube video as banner advertisements. These are the overlay ads. These are the simple ads in the form of texts which can be running along. Or also, these can be image-based banners. This kind of advertising is likely to catch an eye.
2. Bumper Ads
These are not skippable ads. These last for only six seconds if you see the maximum limit. These are almost like unskippable ads. Bumper ads are paid for on an individual basis known as CPM. These are quite evident bu the name. The quality of these ads is quite understandable by the name of these.
3. Display Ads
Display ads are mostly found to appear on the top of the suggestion list that one gets for videos. AdWords can be used to manage these display ads from within. This can allow you to achieve maximum reach by doubling up with the Display Network. The suggestion lists help to a great extent. It helps with inefficient management.
4. True view ads
This is a category of ads that probably falls in the list of the most effective ways involved in driving brand engagement. This is done on YouTube. These ads are skippable. The duration of skipping every time is five seconds. Sincere View ads are one of the safest ways for advertising on YouTube. This is because one has to pay for these ads only when the viewer is watching these. The optimization, in this case, is done based on a lot of other options.
Right View ads are available in two formats. These are In-Stream ads and Discovery ads. Google came up with this concept of True view, which is used to improve the reach. This serves as a brand new way of optimizing True View ads. This can be done based on one’s campaign goals. One can avoid paying for the moments when a viewer is watching the advertisement till completion. Instead, they can pay when True View enables cost per moment. This type of optimization can be achieved by ads that fall under the duration of six to thirty seconds.
5. Sponsored cards
Cards are minimal CTA pop-ups that often appear within YouTube player. These can be used for adding interactivity to the videos. This is done on desktop or mobile. A small information icon is used to depict the cards which are sponsored. These are also at times accompanied by text CTA that generally appear on mouse hovering.
6. Non-skippable video ads
These ads are of more extended duration. These tell stories that have a deep meaning, and the narration takes a short period. These are a bit in-depth. These are one of those ads which are paid for on a CPM basis. These ads cannot be skipped and have a time limit of around 15 to 20 seconds. This is great news for mobile users. Shorter ads use fewer amounts of data. The stories in this kind of ads are weaved well.
YouTube ads have a lot of benefits. You’ll be able to reach your customers despite the distance that is there. This happens in a single click. There is not much wastage of effort and time in the process. Showing up your business is another benefit that can be availed by Google AdWords.